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A fast-food restaurant is a restaurant characterized both by food ready to eat quickly after ordering, and by minimal service. One trait shared by all fast food establishments is that the customer pays for the food prior to consuming it. Often this food is referred to as fast food. In response to increasing backlash against fast food, the industry has been trying to move the public away from that term over the past ten to fifteen years, shifting to the term quick service restaurant (QSR for short). Despite the industry's efforts, consumers continue to refer to them as "fast-food restaurants".
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